Meta Ads Lead Generation Campaign
How a structured Facebook and Instagram lead generation strategy helped [Client type, e.g. a local service business in Malta] generate [X] qualified leads at [€X] per lead in [timeframe].
The Challenge
[Client] was running boosted posts that collected likes and views but very few enquiries. Budget was spread across broad audiences, there was no clear offer, and leads were not being tracked, so it was impossible to know which ads actually brought in business.
Our Approach
We rebuilt the account around lead generation: setting up the Meta Pixel and Conversions API for accurate tracking, creating instant lead forms with qualifying questions, testing several audiences and creatives, and moving budget every week towards the campaigns and ad sets delivering the lowest cost per qualified lead.
The Results
Over [timeframe], the campaigns delivered [X] impressions and [X] leads, at an average cost of [€X] per lead — [X]% lower than before. [Add any sales or bookings that came from these leads.]
Key Takeaways
Meta Ads work best when every euro is tied to a clear goal. Accurate tracking, a strong offer and constant testing turn social media attention into real enquiries for your business.
“They delivered outstanding results, increased our leads significantly, and helped our business grow faster than expected consistently.”
“They delivered outstanding results, increased our leads significantly, and helped our business grow faster than expected consistently.”
“They delivered outstanding results, increased our leads significantly, and helped our business grow faster than expected consistently.”
